The BoTree London
Village Tales
Know-how and village community share a deep intricate link that is rooted in tradition, culture, and identity. For centuries, small villages have been home to skilled artisans who use their craft to produce unique goods that reflect the values, beliefs, and customs of their community. Through their art, they preserve and transmit the skills, stories, and symbols that bind the community together.
Nestled between Regent’s Park and Oxford street’s turbulence, the quiet yet intriguing Marylebone Village is home to the luxurious BoTree hotel. The curated art collection mirrors the rich tapestry of the neighborhood's traditional cultural heritage, paying homage to its picturesque village aesthetic and historical Pleasure Gardens. The selection not only captures the essence of the locale but also embodies the hotel's community values and dedication to conscious luxury.
Marylebone Florals
At the entrance of the hotel a series of revolving panels, akin to a portal into a captivating realm, stand sentinel. On each panel, vivid vistas of an enchanted local street materialize, a realm on found in the reverie of dreams.
The duo of digital florists and designers at Visual Citizens drove the artwork’s innovative vision. The piece is a vibrant celebration of Marylebone's trendy and fashionable charm. Digital flowers bloom against the backdrop of the neighbourhood's iconic streets. This artistry is more than aesthetics; it is a conscious luxury experience, inviting you to immerse yourself in the essence of a neighbourhood that effortlessly blends style and sophistication.
Local Handcrafted Treasures
Between each panel of the street-scene an homage to artisanship unfolds – meticulously handcrafted treasures by local makers, tangible expressions of their creative spirits. The installation orchestrates a delightful ballet, offering guests a dual journey through the fantastical and the tangible, forging a gateway to imagination and craft.
This exhibition is a celebration of communities, embodying the essence of the Marylebone Village. While maintaining the commitment to conscious luxury, each piece narrates a unique story, paying homage to the rich heritage and creative spirit of the charming village.
Jo Elbourne
Caroline Cole
Dea Domus
Viv Lee
De la Jardin
Meet the Maker
Tailored for the hotel, this compelling series of contemporary portraits by Alun Calendar invites the guests into the makers’ personal sanctuaries, where their creative spirits thrive. These intimate portrayals are in harmonious dialogue with close-up shots of their ateliers, the artistry in motion and the very essence of their masterpieces. This visual narrative continues the hotel’s commitment to celebrating local art and talent, forging a captivating dialogue between the artists and their displayed works at the entrance.
The wall gallery transcends traditional boundaries, becoming both a singular artwork itself and a seamless extension of the hotel’s curated art collection.
Couture
Adorning each floor of the hotel’s lift lobbies are mesmerizing triptychs of digital paintings by Gavin Goodman who brought them to life by AI with a nod to historical references.
Reviving the vibrant spirit of Marylebone’s Pleasure Gardens, these works reimagine this bygone era in a contemporary light. Sumptuous costumes drape and graceful movements draw viewers into their immersive world. With every floor, you embark on a journey through history and imagination where the past and present gracefully intertwine, inviting you to linger a longer in the enchanting world of Marylebone’s Pleasure Gardens.
The Bo Roots
This piece was conceptualized to embody the hotel’s namesake, the Bodhi tree, integrating tangible "roots" as a direct reference to community values.
Crafted into a a unique bespoke sculpture by local 3D-printers Blast Studio, this unique piece breathes new life into over 8,000 discarded coffee cups collected across London.
It’s organic tree trunk design beckons guests as both a sculptural marvel and a gathering point. The Bo Roots takes centre stage at The Botree, standing as a testament to conscious luxury, community harmony, and local artistry.
Works Provided
Client: Shiva Hotels
Works Provided: 64
Artists: 24
Services Provided
Research
Development of Art Concept
Art Selection & Curation
Artist Relations Management
Commissioned Artworks Management
Custom Prints
Custom Framing
International Shipping and Delivery
Installation
Collection Cataloging